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Using "people-first" language is crucial. People-first language ("A child with diabetes" rather than "A diabetic child") puts the person before the disability, and it describes what the person has, not who the person is.

Integrity — The Highmark Integrity Process

Dear Highmark Customers and Visitors,

In today's highly competitive business climate, our success depends largely upon our reputation. Highmark has built a solid reputation that our clients, members and providers can depend upon. In preserving this long-standing tradition, Highmark values integrity as the foundation for all business endeavors.

At Highmark, we embrace our Corporate Values. We recognize that it is not enough to merely comply with laws and regulations, but imperative to abide by the highest ethical standards in serving our constituents and community. Therefore, it is important that we do not lose sight of one basic principle of integrity—"We care not only for the end result, but how it is obtained." This means conducting ourselves with integrity in everything we do.

In these web pages, you will find Highmark's Code of Business Conduct, which embodies our commitment to integrity and ethical business conduct. We invite you to review these standards and to hold us to them.

Thank you for your interest in Highmark's Integrity Process.

William Winkenwerder, Jr., M.D.
President and Chief Executive Officer
Highmark

Melissa M. Anderson
Executive Vice President, Chief Auditor and Compliance Officer
Highmark

J. Robert Baum, Ph.D
Chairman of the Board
Highmark